NESA Webinar
Decoding Human Behaviour
Monday 18 March 2024
3.00pm AEDT
PLATFORM: GO TO WEBINAR
TARGET GROUP
Frontline Staff
SUMMARY
Understanding consumer behaviour is vital to successful sales and marketing strategies.
This presentation delves into the details of human behaviour in a purchasing context, exploring the motivations and thinking behind these actions.
The aim is to create a comprehensive guide: mapping these triggers, understanding their roots and learning how to effectively utilise this knowledge in enhancing sales methods.
By using scientific psychological principles mingled with marketing concepts, this presentation will offer valuable insights that can be applied to real-world sales strategies.
WHAT YOU CAN EXPECT
- Basics of human behaviour and decision-making.
- Psychological triggers behind consumer purchases.
- Role of emotions in buying behaviour.
- Social factors that influence purchase decisions.
- Importance of perception and expectations in consumer behaviour.
- Power of reciprocity as a tool to boost sales.
- Principles of scarcity and urgency in sales tactics.
- Influence marketing and its impact on consumer behaviour.
- Impact of personal and cultural values on buying behaviour.
- Formulate and implement successful sales strategies based on these findings and evaluate their success.
Facilitator
Raimond volpe
Raimond is the Director and founder of Dynamo Selling, Australia’s leading sales success training organisation. Dynamo selling has won numerous international and national awards including the prestigious International Gold Stevie award, and Winner of the Sales training company of the year in Australia in 2020 and 2021.
Raimond has over 25 years sales experience across SME and Corporate organisations in many industries including recruitment, pharmaceutical and finance.
Mindset plays a big part in Raimond’s sales training, as he strongly believes the right attitude is an integral part in a successful sales process. Raimond believes that with a solid sales process, a winning attitude and advanced communication skills, excellence can be achieved in any industry.
Raimond is also International Best-Selling Author in the Self‐Help industry, with his book “Success1010 For Living”. Shortly after its release, it became an international bestseller in 5 countries and has won 6 international book awards.
cost
OTHER
This live broadcast will include ample Q&A time. It is expected to run for no more than an hour.
A PDF copy of the presentation will be distributed to all registrants, and a certificate to participants.
CONTACT US
For further information on NESA PD training events please contact us on +61 3 9624 2311 | EMAIL
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