NESA Webinar
WEBINAR
Reverse Marketing with Intent
Thursday 11 April 2019
2pm AEST (1:30pm in SA & NT and 12 noon in WA)
Target Group
Front line staff
Summary
In this webinar, Matt Luttrell will discuss reverse marketing strategies to place priority jobactive and DES job seekers into the hidden job market. The focus is on making contact with specific employers. It will explore getting the job seeker and employment services practitioners ready to make a reverse marketing call, and how to manage the call including handling objections.
The focus of this webinar is not on vacancy development for job matching. It will cover becoming “one” with the employer so that we understand the fit with the employee and the new opportunity that presents. Reverse marketing isn’t all about providers getting a placement, it’s much bigger than that. The placement is the result – the real key is understanding what the employer is looking for and matching a strong candidate to an opportunity.
WHAT YOU CAN EXPECT
• Preparation is key
• Adopt a positive mindset
• Approaches with the best results
• What to look for, what to listen for
• The best way to respond to objections
FACILITATOR
Matt Luttrell (Bounce Australia)
Matt Luttrell has over 15 years’ management experience that includes 6 years managing hotels in Melbourne and Geelong and 9 years’ experience in employment services. Within employment services Matt started his journey in recruitment and developed into senior management positions where he developed an extensive network and is well regarded for building key stakeholder relationships within the industry. Matt lists his strengths as integrity, honesty and accuracy, all of which are critical components when building and maintaining relationships with key stakeholders.
