NESA Webinar
reverse marketing with intent
thursday 24 october 2024
3.00pm AEDT
PLATFORM: GO TO WEBINAR
TARGET GROUP
Frontline Staff
SUMMARY
In this webinar we will discuss reverse marketing strategies to place priority job seekers into the hidden job market. The focus is on making contact with specific employers. It will explore getting the job seeker and employment services practitioners ready to make a reverse marketing call, and how to manage the call including handling objections. The focus of this webinar is not on vacancy development for job matching.
WHAT YOU CAN EXPECT
- Preparation is key
- Be in a positive mindset
- What approaches have the best results
- What to look for, what to listen for
- What is the best way to respond to objections
Facilitator
Linda Pierson
Linda is a highly skilled and well-regarded coach & trainer in the employment services sector. Her coaching, training, management and leadership experience includes seven years as a trainer and ten years in project & senior management roles with Australia Post and Major Change.
Linda’s strengths as a coach come from her diverse lived-experiences and professional qualifications and training. Her passion for helping people and unique skills have seen her deliver the Bounce Program within employment services across the country in face-to-face training rooms and online through virtual classrooms for many years. She is a dynamic change-agent, with a talent for leading people through change with positivity and courage. Her ability to effortlessly and elegantly influence and motivate people to achieve peak performance makes her highly sort-after as a coach. Linda is a member of the International Coaches Guild. She has several qualifications, including Certificate IV in Training and Assessment, NLP, Human Behaviour Profiling (EDISC), and Mental Health First Aid, and she also speaks fluent French.

cost
OTHER
This live broadcast will include ample Q&A time. It is expected to run for no more than an hour.
A PDF copy of the presentation will be distributed to all registrants, and a certificate to participants.
CONTACT US
For further information on NESA PD training events please contact us on +61 3 9624 2311 | EMAIL
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The ESI is a professional body dedicated to advancing practitioners’ career and professional standing as well as building recognition of the professionalism of the employment services sector, more broadly.
ESI membership is open to all who work or aspire to work in Employment Services or related sectors.