The Reverse Marketing with Intent webinar

November 15, 2017 @ 3:30 pm – 4:30 pm
Max Croft
+61 3 9624 2311


Broadcast live on Wednesday 15 November 2017 at 3:30 pm AEDT (3pm SA, 2:30pm QLD and 2pm NT, and 12:30pm WA)

Target group

All staff that engage with employers.


In this webinar Matt Luttrell will discuss reverse marketing strategies to place priority jobactive and DES job seekers into the hidden job market. The focus is on making contact with specific employers. It will explore getting the job seeker and employment services practitioners ready to make a reverse marketing call, and how to manage the call including handling objections. 

The focus of this webinar is not on vacancy development for job matching. So what can you expect? It will cover becoming “one” with the employer so that we understand the fit with the employee and the new opportunity that presents. Reverse marketing isn’t all about providers getting a placement, it’s much bigger than that! The placement is the result – the real key is understanding what the employer is looking for and matching a strong candidate to an opportunity.

What’s being covered

  • Preparation is key
  • Be in a positive mindset
  • What approaches have the best results
  • What to look for, what to listen for
  • What is the best way to respond to objections

The webinar will provide attendees with practical ideas to build their confidence and skills and improve their success rate.


Matt Luttrell

Matt Luttrell has over 15 years’ management experience that includes 6 years managing hotels in Melbourne and Geelong and 9 years’ experience in employment services. Within employment services Matt started his journey in recruitment and developed into senior management positions where he developed an extensive network and is well regarded for building key stakeholder relationships within the industry. Matt lists his strengths as integrity, honesty and accuracy, all of which are critical components when building and maintaining relationships with key stakeholders.


NESA Members: $60pp
Non-members: $75pp
Prices are inclusive of GST.


The live broadcast will include ample Q&A time and will run for approximately an hour.

So it can be used as a future resource, people that register for the live broadcast will receive a PDF copy of the presentation.

After the webinar finishes you will receive a Certificate of Participation for your portfolio.

NESA Training events

Download NESA Training Services Catalogue or contact Max Croft on 03 9624 2311