November 11, 2020 @ 3:00 pm – 4:00 pm
On line broadcast
NESA members $60 (inclusive of GST) per registrant Non-members $75 (inclusive of GST) per registrant
Max Croft
03 9624 2311

NESA Webinar

Cover Letters and Addressing Selection Criteria

Wednesday 11 November 2020

3.00pm AEDT (2.30pm SA, 2.00pm QLD, 1.30pm NT and 12 noon in WA)

Target Group

Frontline staff


When submitting your CV for a job, a properly prepared cover letter is key to highlighting the skills and experience you have against what the employer is seeking. However this is easier said than done so our trainer Rebecca Herbertson will take you through how the structure and content of your cover letter and addressing the criteria is fundamental to getting your dream job. You will leave the session with tips and strategies that you can take back and put into practice in your workplace.


What is being covered:

The Structure

  • Less is the new norm
  • Being concise – addressing each criterion in a couple of paragraphs
  • Choosing examples from a range of different activities
  • Qualifying your experience
  • Choosing font types, size and bullet points
  • The importance of language and the use of action-oriented words

Addressing Selection Criteria Methods

  • Summary / Example / Example Method
  • STAR and the SAO methods
  • Selection Criteria Checklist


Rebecca Herbertson

Rebecca holds a Bachelor of Psychology, a Graduate Certificate in Career Development and other qualifications in Training, Management and Human Resources. With over fifteen years experience working in Employment Services and ten years delivering industry training, Rebecca is able to relay her knowledge and experience using a common sense approach and an informal manner which is popular with her clients.

Her Employment Services work has primarily involved facilitating the Certificate IV in Employment Services throughout Western Australia and assisting organisations with other business needs such as tender writing and policy development.

Currently the Director of Training and Compliance at the Betterlink Group, a Western Australian based RTO she is also a professional member of the Career Development Association of Australia, a Member of the Australian Institute of Company Directors and an internationally certified Continuous Improvement Coach, SME Executive Coach and NLP Practitioner.

Rebecca Herbertson 300x300 - Cover Letters and Addressing Selection Criteria


NESA Member

$ 60
per registrant
  • Prices are inclusive of GST


$ 75
per registrant
  • Prices are inclusive of GST


This live broadcast will include ample Q&A time. It is expected to run for no more than an hour. A PDF copy of the presentation will be distributed to all registrants, and participants a certificate of attendance